TasteTown
In 3 months of development we launched a TOP 10 most-downloaded gastro app in the Czech Republic.
VISIT SITE- 0K+ More than 250 thousand downloads in the first year
- TOP0 Among the TOP 10 most-downloaded gastro apps in the Czech Republic
- 0,7 mil. CZK ARR during the first growth phase and expansion into new markets
This project was primarily about speed and efficiency of project management. In record time we had to design, build and launch an iOS and Android app in which users discover new venues in their city (Taste your Town >> TasteTown).
The list of required features and use cases was uncompromising, so that users would know from the first moment they were getting the best, plus something extra. From the start of the analysis to the app-store launch, every requirement and activity was subject to constant, strict prioritisation with one goal: deliver maximum value in minimum time.
At the same time we needed to design a brand identity, including a logo and a unique colour palette, to stand out in the highly competitive Gastro & Go-out app space.
Speed was not just about the development itself. To reach ambitious growth targets we also had to design the right tools and a progressive distribution strategy.
The TasteTown corporate identity, including the mobile app, is designed in a unique colour palette to stand out in the highly competitive Gastro & Go-out app space. To cover the whole market the app is available for iOS and Android and, given European ambitions and tourism in the Czech Republic, in several languages.
The core of the app is working with a map or list of venues offering exclusive “deals”. For a perfect user experience and a distinctive feel we use custom-styled map tiles based on Google Maps together with the device’s geolocation services.
The distribution strategy relies on organic growth through an elaborate system of invitations, promo codes and collaborations with industry influencers, thanks to which CAC and CVR reach values an order of magnitude better than the market standard.
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